Las Vegas is a city of extremes, entertainment, and unforgettable experiences. Now, this legendary backdrop is gaining another attraction: NETFLIX BITES Vegas, a unique restaurant concept that brings the magic of the screen to the plate. Netflix has launched a year-long culinary residency at the renowned MGM Grand Hotel & Casino, fully dedicated to the platform’s most beloved series and films.
With NETFLIX BITES, the streaming giant continues its strategy of translating immersive storytelling into the real world. In collaboration with MGM Grand, the restaurant presents a menu inspired by iconic shows like Stranger Things, Bridgerton, and Squid Game. Every bite is designed to connect fans not just through taste but also emotionally with their favorite stories.
This concept goes far beyond traditional themed restaurants. Josh Simon, Vice President of Consumer Products at Netflix, describes it as “a new way to experience fans’ favorite films and series.” When people love a show, they don’t just want to watch it—they want to feel it, smell it, and taste it. And no city is better suited to provide such an immersive experience than Las Vegas, the capital of extravagance.
Culinary Highlights from the Netflix Universe
The menu pays homage to Netflix’s biggest productions, blending creative cuisine with nostalgic references. From a Bridgerton-inspired Regency tea service to Red Bite, Green Bite, a nod to Squid Game, and Grand Line Showboat, bringing One Piece to life—the culinary creations are just as intriguing as the series that inspired them.
A standout highlight is The Mind Flayer, a deep, dark bourbon cocktail served with a cotton candy thundercloud, transporting Stranger Things fans into the eerie depths of the Upside Down. Equally captivating is The Dessert Is Lava, a molten chocolate volcano where guests can participate in a game inspired by Floor Is Lava. Even the quirky charm of Is It Cake? is reflected—because even if something isn’t perfect, it can still be delicious.
To celebrate the grand opening, Netflix and MGM Grand hosted an exclusive event featuring stars like Stranger Things actress Cara Buono and celebrities from Too Hot to Handle, Love Is Blind, and WWE. The event not only offered a preview of the creative cuisine but also the immersive atmosphere that defines the restaurant. Iconic Squid Game guards and Thing from Wednesday even made appearances.
The MGM Grand is renowned for world-class dining, spectacular entertainment, and innovative concepts. James McBride, Vice President of Food & Beverage at MGM, describes the project as “the perfect blend of on-screen moments and real-world experiences.” With top chefs like Wolfgang Puck, Tom Colicchio, and Joël Robuchon already part of MGM Grand’s esteemed culinary reputation, NETFLIX BITES Vegas now adds an interactive, pop culture-infused dimension to the list.
Netflix Expands into Immersive Experiences
NETFLIX BITES Vegas is not the company’s first venture into the culinary world. The concept builds on the success of the pop-up restaurant NETFLIX BITES Los Angeles, which became one of the city’s most sought-after dining spots in 2023. It is part of Netflix’s broader strategy to create immersive live experiences, offering fans a new way to interact with their favorite stories. These include Stranger Things: The Experience, Squid Game: The Trials, and the upcoming Netflix House locations in Dallas and Philadelphia.
A Culinary Adventure for Movie and TV Fans
NETFLIX BITES Vegas is a love letter to storytelling. It merges gastronomy with the world of film and television, crafting experiences that extend beyond the screen and offering a new dimension of fandom. For visitors to Las Vegas, it’s a unique opportunity to not only revel in the city’s glitz but also indulge in the culinary magic of their favorite series—quite literally.
